Home Beauty Rebecca Minkoff’s Fashion Show Functions on a Rooftop

Rebecca Minkoff’s Fashion Show Functions on a Rooftop


NEW YORK – The coronavirus pandemic is still a concern, but outside Spring Studios in Lower Manhattan on Tuesday, things looked a lot like they have in seasons past. “I was thinking, these people have been waiting for 6 months with their feathers and their sequins just for this moment to shine again,” said Freya Drohan, a journalist with Daily Front Row.

The exception was the masks, which some attendees modeled, and others decided to forgo while posing for photographers. Another change amid the pandemic is how personal protective equipment has itself become a fashion accessory. While masks can be pretty basic, some guests attended the show wearing striking and innovative PPE.

“These are N 95 respirators; this is shatterproof,” said Michelle Madonna, a digital content creator behind ThatMaddonaGirl. Madonna came to the Minkoff show wearing what looked like a clear helmet, called “Covidisor”. “Like I said before, I’m in my own little ecosystem of air,” said Madonna of her attention-grabbing PPE. Things are still fast-paced, just in a different way.

Rebecca Minkoff

At the Rebecca Minkoff show, guests were invited to the event on a staggered schedule and were only allowed to see the collection for 15 minutes. Guests also had to undergo a temperature check at the door and were asked to fill out a health survey. While Minkoff was among a handful of designers slated to show their collections in person, she opted not to have a traditional runway show.

“In May, we started having conversations about what it could be. Originally it was going to be digital, but then we had the opportunity, once we saw that things were going to open up…So I’m so grateful we were able to partner with Lowe’s,” said Minkoff. Lowe’s provided the home decor seen during Minkoff’s fashion presentation, which included masks she designed to go with the collection.

She also took other lifestyle changes into account when deciding what to create. “We definitely went back to the drawing board and added a lot of zoom-friendly shoulders and a lot of sweatshirts and casual looks,” said Minkoff. This could be a new trend, not just for Minkoff but for other designers looking to meet the new needs of consumers.


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