Link building is one of the most critical factors of search engine optimization or SEO. If you want to stay ahead of the competition, you need to implement result-driven link-building techniques that will fetch you better links than others. So, take a look below at some of the powerful link-building strategies that you can consider using.
# Blog Commenting
Even though this link-building method is a topic of debate amongst SEO, its effectiveness has never been denied. You simply have to steer clear from partnering with professional link builders who employ use commenting software. Also, you must not try too hard to push keywords in your comment.
# Internal Linking
Internal linking is one of the easiest of all link-building tactics. This is because the link’s location is within your website, and that provides free reign to manipulate the links for the search engine crawlers. When done correctly, internal linking assists search engine spiders in finding new content on your website. Furthermore, it makes it easier for your visitors to navigate your website and quickly find the information they are looking for. The best place to insert internal links is inside your article, but make sure not to cluster them at the end of your content.
# Paid Links
Paying for links can significantly increase your website’s chances to obtain a top position on search engine rankings. However, you need to be careful when selecting the blog or website, the best webpage, and the ideal spot on the page for your link. If the link is placed within an article itself, it will be best for you. Make sure not to use link brokers as they never provide any excellent links. Refer to professional SEO experts to understand the finer details of how paid links work.
# Social Media
Social media links are all followed, which means that when it comes to building page rank, they are practically useless. However, when making use of social media, building page rank is not the motive. The primary purpose is for your links to grab the attention of the people in various social networks. With this link-building tactic, you can look forward to getting links from outside the social networks via the people inside them.
# Guest Blogging
Guest blogging continues to be the simplest and influential of all link-building techniques. They are also the most popular. But, guest blogging has changed over the years. For your blog to be published on a high authority website, you need to make sure that the blog is meaningful, relevant, and provides value to the readers.
You need to thoroughly browse the Internet to find websites in your niche that accept guest blog submissions. Your blog must be crafted so that it compels readers to know more by clicking on your company link provided in the author bio. Alternatively, you can also find and request an influencer to become a guest blogger for your own blog section. With an influential person blogging on your website, links will follow quite naturally.
In the realm of SEO, link building using infographics has been quite effective. However, a successful infographic link-building campaign is only possible if you pick a topic relevant to your domain and attractive with a lot of information. Once you have put together an infographic, building backlinks will be as easy as reaching out to famous bloggers and submitting it to their directories.
The strategies mentioned above are generalized and not specific to any one industry. If you want a more tailored solution for your business, you highly recommend reaching out to a link-building agency with experience.
Nhance Digital is one of the veteran social media and online marketing agencies in the UK providing bespoke link-building strategies. They have over 10 years’ domain expertise and experience, as well as a long list of satisfied clients. Their partnership with high-quality web sources helps clients get the desired results.